Pernod Ricard is a leading premium spirits company, serving up the world’s favourite drinks brands in more than 160 countries.

As a business, they’re committed to offering products and experiences which surprise and delight, and to ensuring a respectful, diverse and sustainable future filled with positive human connections for all.

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The challenge.
Smart Working is a new way of working, where Pernod Ricard’s 18,500 employees across the globe are empowered to choose when, where and how they work. It focuses on contribution and value, not on where the work is done.

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Pernod Ricard strongly believes that with trust, integrity and common sense, Smart Working can contribute to a better work-life balance.

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Recognising the importance of effective communication in driving cultural change, Pernod Ricard knew they needed a creative and attention-grabbing way to introduce their new Smart Working programme to their employees. 

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Our solution.
We provided a creative animation video designed to educate, engage, and inspire the Pernod Ricard workforce.

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The primary objective was to communicate the benefits and mechanics of the Smart Working strategy in a clear, concise and compelling way. The animation video aimed to dispel common misconceptions, address any concerns, and highlight the positive impact of flexibility on employee wellbeing and productivity.

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Our video proved to be a powerful tool for the Smart Working communications plan. By combining creative storytelling with more informative content, we were able to engage employees and inspire positive behaviour changes.

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The results.

Increased awareness: The video effectively educated employees about the benefits of the Smart Working scheme.

Improved engagement: The storytelling approach resonated with employees on an emotional level, fostering a sense of empathy and connection to the message.

Cultural shift: While the company looked to embrace a more flexible working environment, the video helped to reassure employees about their options.

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If you’re looking for a fun and engaging way to up your internal comms, get in touch and let’s chat about how we can help.