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This privacy notice for Danger Danger Ltd (“Company,” “we,” “us,” or “our“) describes how and why we might collect, store, use, and/or share (“process“) your information when you use our services (“services“), such as when you:

  • Engage with us in other related ways ― including any sales, marketing or events

  • Feature within our videos

  • Our privacy policy aims to help you understand what information we might collect about you and how we use it. We reserve the right to change this policy at any given time, of which you will be promptly updated. 


What user data we collect

When you visit the website, we may collect the following data:

  • Your IP address.

  • Your contact information and email address.

  • Other information such as interests and preferences.

  • Data profile regarding your online behaviour on our website.

  • Outside of the website we may collect the following data:


Your contact information and email address at exhibitions, conferences and trade shows.

If you’re featured in one of our videos, you will be asked to complete a consent form to state you are happy to appear within the video and that the use of the video has been fully explained and understood. Should the purpose of the video change from what was agreed, we will use the consent form to get back in touch and ask for your consent again. Consent forms are not distributed and are kept in private by Danger Danger Productions for internal record keeping. The information held in the consent form may contain your name, address, postcode and phone number. 


Why we collect your data

We are collecting your data for several reasons:

  • To better understand your needs.

  • To improve our services and products.

  • To send you promotional emails containing the information we think you will find interesting.

  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

  • To deliver targeted advertising to you. We may process your information to develop and display personalised content and advertising tailored to your interests, location, and more. 

  • To contact you to fill out surveys and participate in other types of market research.

  • To customise our website according to your online behaviour and personal preferences.

What legal bases do we rely on to process your information? 

We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.


The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:


Consent - We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time.


Performance of a Contract - We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our services or at your request prior to entering into a contract with you.


Legitimate Interests - We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:

  • Send users information about special offers and discounts on our products and services.

  • Develop and display personalised and relevant advertising content for our users.

  • Analyse how our services are used so we can improve them to engage and retain users.

  • Support our marketing activities.

  • Diagnose problems and/or prevent fraudulent activities.

  • Understand how our users use our products and services so we can improve user experience.

  • Legal Obligations - We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.


Vital Interests - We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.


When and with whom do we share your personal information? 

We may share information in specific situations described in this section and/or with the following categories of third parties.


Vendors, Consultants, and Other Third-Party Service Providers - We may share your data with third-party vendors, service providers, contractors, or agents (“third parties”) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organisation apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. 


The categories of third parties we may share personal information with are as follows:

  • Ad Networks

  • Communication & Collaboration Tools

  • Data Analytics Services

  • Data Storage Service Providers

  • Finance & Accounting Tools

  • Payment Processors

  • Performance Monitoring Tools

  • Retargeting Platforms

  • Sales & Marketing Tools

  • Social Networks


How long do we keep your information?

We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.


We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).


Safeguarding and securing your data

Danger Danger Productions is committed to securing your data and keeping it confidential. Danger Danger Productions has done all in its power to prevent data theft, unauthorised access, and disclosure by implementing the latest technologies and software, which help us safeguard all the information we collect online.


Due to the nature of the Internet, the information and data provided by you may be transferred outside of the country where it is submitted to us. If you are submitting such information or data from a country within the European Economic Area (“EEA”) it is possible that it will be transferred outside the EEA.


We will not sell your personal information.


Links to other websites

Our website contains links that lead to other websites. If you click on these links, Danger Danger Productions is not held responsible for your data and privacy protection. Visiting these websites is not governed by this privacy policy agreement. Make sure to read the privacy policy documentation of the website you go to from our website.


What are your privacy rights?

Opting Out of Marketing and Promotional Communications - You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages that we send, or by contacting us at


You will then be removed from the marketing lists — however, we may still communicate with you, for example to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.


By accepting this policy statement, you consent to the use (including processing and storage), transfer and disclosure of your information and data referred to in this policy statement for the purposes set out in this policy statement. 


If you have any questions concerning this Privacy Policy, please email us at

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