The National Youth Orchestra (NYO) was founded in 1948 as a post-war symbol of hope and confidence. For over 70 years, their pioneering spirit has made them a leader in high quality music education and a champion of teenage potential.

Opening doors for young people, the NYO equips them with new ideas, new experiences, new friends and new music to master. By developing their potential as role models, they’re helping to make a positive impact on this new generation.

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The challenge.
For their summer tour, they wanted a new and exciting way to promote ticket sales. To encourage people of all ages to come and see the new generation perform some of the greatest orchestral music of all time.

 

Our solution.
We created an impactful animation video that incorporated footage of the orchestra and their own powerful music against a backdrop of a wild and moody natural landscape.

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With no voiceover, the music was able to really shine. We added some inspiring text to capture the audience’s imaginations, alongside some positive reviews to demonstrate the critical acclaim of the NYO. 

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The results.

Increased visibility: The animation video garnered hundreds of views across YouTube and other social media platforms.
Emotional connection: Viewers were engaged by the powerful music and visuals
Ticket sales: The campaign video helped to promote ticket sales, inspiring viewers to “book now” and experience the unforgettable, unbridled talent.

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If you’re looking for an interesting way to advertise your next event, get in touch with our team for a creative consultation.