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Project:

SW4 -

Dizzee Rascal.

DIZZEE_RASCAL
DIZZEE_RASCAL_01
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Dizzee Rascal is a pioneering British rapper, songwriter, and record producer from London, widely credited with popularising grime music, a genre that emerged in the early 2000s from the UK's garage and hip-hop scenes. 

Known for his distinctive, energetic style and clever lyrical content, Dizzee Rascal has become one of the most influential figures in British music. In 2018, he returned to London after touring Australia to perform at South West Four Festival at Clapham Common.

The challenge.
Having previously utilised the power of animation for their festival teaser trailer, SW4 decided to use our creativity again to generate excited and anticipation around Dizzee Rascal’s appearance.

The goal was to create an engaging video incorporating live action footage of Dizzee with some playful animated visuals to appeal to young adults in London, as well as grime music fans.

Our solution.
We had a lot of fun with this one, using a range of visual effects to create an almost hallucinogenic effect to reflect Dizzee’s iconic name. 

The animations focused on bold neon colours and funky shapes and patterns, creating an almost kaleidoscopic look and feel.

We chose an iconic Dizzee song, and used a combination of live action from his performances as well as documentary style footage. 

The results.

Event awareness: The video was able to capture the attention of SW4 regulars, as well as Dizzee Rascal fans.
Social engagement: The video was shared on YouTube and socials, enjoying hundreds of views across different platforms.
Viewer connection: We engaged the target audience using a combination of well-loved music and playful visuals.

Do you want to add some interest to your live footage? Get in touch and let’s chat about your animation options.

Work.

Tiesto
#TAKEMETOSW4
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