Tijs Michiel Verwest OON, known professionally as Tiësto, is a Dutch DJ and music producer. He was voted "The Greatest DJ of All Time" by Mix magazine in a 2011 and the "best DJ of the last 20 years" by DJ Mag readers. He is also regarded as the "Godfather of EDM" by many sources.

A Town Called Paradise was his fifth studio album, featuring an assortment of guest stars and popular tracks “Don’t Hide Your Light”, “Calling on Angels”, “Can’t Forget” and “Take Me”.

 

The challenge.

To advertise the new album, we were tasked with creating an engaging video featuring an interview with Tiesto running through the album track-by-track.

 

The album was monumental in his transition away from the trance genre, and the goal of the video was to explain some of his inspirations and thoughts behind the new music and secure his position as a top DJ in a different space.

 

Our solution.

Inspired by the electronic dance music genre, we focused on creating a party atmosphere within the video. We produced some text animations designed to look like neon lights, and interspersed Tiesto’s talking segments with exciting live footage from his performances.

 

Of course the music played a big part. We featured snippets of his tracks which played quietly in the background while he spoke, then kicked in during the rave-party scenes to build anticipation and connect with the audience.

 

The results.

Exciting atmosphere: The video used mixed media to accentuate the concept of a party atmosphere around the album.

Buzz-generation: Designed as a promotional piece, the video’s unique animation techniques assisted in creating a buzz around the new album.

Album sales: A Town Called Paradise reached peak position at number 22 in the album chart.

 

Animation is a creative way to level-up your video content. Get in touch and let’s chat about your next project.