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Project:

Digital Derry -

Growing the digital economy.

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Supported by Invest Norther Ireland, Digital Derry was an initiative formed to uncover the North West of Ireland’s most promising digital businesses.

Focused on supporting and promoting the digital sector in Derry, Londonderry, the area was positioned as an inspiring and dynamic location to conduct and base digital businesses.

Promoting everything from TV production and gaming, to cyber security and software development, Digital Derry led the way as a major centre for the development of digital technologies.

The challenge.
Digital Derry was looking for a way to promote their initiative and showcase the many benefits they were offering to digital businesses – including high quality, modern incubation hubs and office space, access to cutting-edge technologies, collaborative clusters and an active networking scene, as well as world-class research centres and education providers.

Our solution.
We produced an informative video using bold, colourful animation. We used a combination of illustration and text to demonstrate the key benefits of running a digital business in Derry, as well as the advantages of the location and examples of companies already successfully trading there.

The results.

Increased awareness: We were able to effectively spotlight the digital sector in Derry, Londonderry, producing a video that would be viewed by hundreds of people and businesses.
Positive feedback: We received positive feedback after working closely with the project leaders, praised for our professionalism and creativity.
Brand image: The colourful look and feel of the video reflected the brand’s upbeat and enthusiastic image.

If you’re wondering how to effectively promote your next project, consider animation for an engaging communication strategy. Get in touch and let’s chat about how we can help.

Work.

PRUK - SMART WORKING
ALLEN ASSOCIATES
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