Allen Associates is a recruitment agency based in Oxford, specialising in PR and administration, HR, marketing and finance.

Driven by a genuine interest in people and a deep-rooted belief that what they do matters – the team pride themselves on getting to know their candidates really well. This puts them in a position to select the right people for the right roles in the right businesses.

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The challenge.
Despite having a strong track record and a large database of clients and candidates, the agency wanted to enhance its visibility and appeal in a highly competitive market. 

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The goal was to create an engaging animated advert that would differentiate Allen Associates from other agencies and communicate the genuine value they provide to both job seekers and employers.

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Our solution.
We created some simple but expressive characters to leverage a relatable connection with the audience. Allen Associates is a very human brand and they don’t take themselves too seriously, so we wanted to reflect this with some light-hearted comedy.

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We produced two variations of the advert, utilising colours and shape elements from their branding to create a memorable style that was a true reflection of their identity. 

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The results.

Increased brand awareness: The simple yet effective advert helped to boost the awareness and knowledge of the brand in Oxford and beyond.
Strong engagement: The advertisement was placed on multiple channels over several months, helping to see an increase in enquiries.
Positive feedback: The team was very pleased with the effect of the animation, providing us with encouraging feedback.

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If you’re thinking about animation for your next ad, get in touch and let’s chat about your options.