OxyMem is on a mission to make the world’s wastewater treatment affordable, sustainable and energy efficient in order to cope with the challenges of climate change, population growth and industrial expansion.

They do this using a system they invented called a Membrane Aerated Biofilm Reactor (MABR), which is an aeration system that allows for low energy delivery of oxygen from the carrier side.

The challenge.

With a hugely complex and specific offering, OxyMem were looking for a way to communicate what they do, and why it’s so important, in a straightforward and easy-to-digest video.

The goal was to educate potential customers, stakeholders and the general public about the stages involved in treating wastewater, highlighting the importance of aeration for ensuring water safety and environmental protection.

Our solution.

Before making a start, we immersed ourselves in the subject matter so we had a solid understanding of the MABR system ourselves.

Working closely with the environmental engineers, we developed a video that effectively simplified the wastewater treatment process for a diverse audience – simplifying any technical jargon to make the content accessible, while still ensuring technical accuracy.

We created high-quality 3D animations depicting the wastewater treatment process, including visual aids where necessary to help explain the more complex parts. We chose not to include any narration, instead opting for overlayed text with complementary background music.

The results.

Awareness: Effectively communicated a complex environmental process, which is crucial for public awareness.

Impact: Broad distribution and positive feedback highlighted the effectiveness of the animation.

Accessibility: Every detail from the visual elements to the text was carefully considered to ensure accessibility.

If you’re looking for a creative way to translate complex technical information into engaging visual content, get in touch and let’s chat about how we can help.

Work.